The Super Cosmetics Success Story: A Cutting-Edge E-commerce Solution

Super Cosmetics, Kenya
WordPress; eCommerce
website design in wordpress

The Challenge

Super Cosmetics, a third-generation family-owned business with over 100 years of retail, beauty, and innovation experience, sought to expand its online presence by creating a cutting-edge e-commerce website. They needed a platform that would represent their mission, history, and dedication to customer excellence while incorporating the latest features and functionality to drive high conversion rates.

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The Solution

Liquid Bubble partnered with Super Cosmetics to develop an e-commerce website that would meet their unique needs. Utilising WooCommerce, the team worked closely with Super Cosmetics’ in-house and external brand partner teams to create a site designed for high conversion rate optimisation (CRO).

The website showcased the company’s extensive range of global beauty brands across skin, hair, and color categories, emphasising their commitment to providing the widest choice, best value, and excellent customer service.

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The Result

Upon delivery, Super Cosmetics' new e-commerce website quickly achieved success through a large brand campaign, showcasing its potential for growth and optimisation:

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Key Achievements

Successful launch campaign for the newly developed e-commerce site
Continual growth and optimisation month on month
Enhanced online presence for the fast-expanding beauty brand in Kenya

Conclusion

Liquid Bubble's expertise in e-commerce development, cutting-edge features, and close collaboration with Super Cosmetics' teams has led to the creation of a successful e-commerce platform. The new website has not only enhanced Super Cosmetics' online presence but has also contributed to the ongoing growth and success of the company. This case study highlights the value of partnering with a skilled digital agency like Liquid Bubble to achieve outstanding results in today's competitive market.