Revitalizing Avenue Car Hire: Refreshing a Classic Brand with Bespoke Web Solution

Avenue Car Hire, Kenya
WordPress; Growth Marketing

Avenue Car

The Challenge

Avenue Car Hire, with over 40 years in the industry, needed a refreshed digital presence to remain competitive and relevant in the ever-evolving market. They sought a digital agency to create a website with an excellent user experience that would drive conversions and effectively represent their historic brand.

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The Solution

Liquid Bubble took on the challenge of revitalising Avenue Car Hire’s digital presence. The team developed a new WordPress website focused on driving user engagement towards goal conversions and KPIs agreed upon with the client. The site was designed to provide an exceptional user experience while reflecting the classic brand identity.

With the website’s success, Avenue Car Hire approached Liquid Bubble to handle their SEO campaign for Nairobi. The campaign quickly achieved great results, and the engagement was expanded to cover Mombasa as well. Liquid Bubble continues to provide monthly maintenance, ongoing support, and search engine optimisation services for the client.

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The Result

Avenue Car Hire's new website has brought about significant improvements within just two months of going live and with minimal marketing efforts:

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Key Achievements

Increased leads generated through the website
Rapid success in the SEO campaign for Nairobi and subsequent expansion to Mombasa
Confidence in achieving page one results and ROI for targeted keywords

Conclusion

Liquid Bubble's expertise in UX, web design, WordPress development, and ongoing support has successfully revamped Avenue Car Hire's digital presence. The new website, combined with the effective SEO campaign, has increased leads and improved online visibility. Avenue Car Hire's case study demonstrates the value of partnering with an experienced digital agency like Liquid Bubble to enhance a brand's digital presence and achieve tangible results in today's competitive market.