The Future of Ecommerce: Trends to Watch Out For
The world of ecommerce has been growing exponentially over the past few years, and it’s not slowing down any time soon. With the COVID-19 pandemic forcing people to shop online more than ever before, ecommerce has become a necessity for businesses that want to stay afloat.
In this blog post, we will explore the latest trends in ecommerce that businesses in Kenya can leverage to stay ahead of the competition. As a leading digital agency in Kenya, Liquid Bubble has helped numerous businesses thrive in the online world, and we are excited to share our insights with you.
Mobile Commerce
Mobile commerce, or m-commerce, is on the rise. With over 70% of internet users in Kenya accessing the internet via their mobile phones, it’s crucial for businesses to have a mobile-friendly ecommerce platform. This means designing an ecommerce website that is optimised for mobile devices, as well as developing mobile apps for iOS and Android.
Personalissation
Personalistion is the key to customer engagement in ecommerce. By providing personalised recommendations, offers, and content, businesses can improve their customer experience and drive more sales. This can be achieved by using artificial intelligence and machine learning algorithms to analyse customer data and behavior.
Social Commerce
Social media platforms like Facebook, Instagram, and Twitter are becoming more integrated with ecommerce. Social commerce allows businesses to sell their products directly on social media platforms, making it easier for customers to shop without leaving the app. This trend is expected to grow in popularity in the coming years.
Augmented Reality
Augmented reality (AR) is an emerging trend in ecommerce that allows customers to experience products virtually before making a purchase. This technology enables customers to visualise products in their own environment, enhancing the shopping experience and reducing returns.
Voice Commerce
Voice commerce, or v-commerce, is another trend that is gaining momentum. With the rise of voice assistants like Amazon’s Alexa and Google Assistant, customers can now shop using their voice. This technology makes it easier for customers to make purchases without having to type or click, streamlining the shopping experience.
At Liquid Bubble, we understand the importance of staying up-to-date with the latest trends in ecommerce. By leveraging these trends, businesses in Kenya can improve their customer experience, drive more sales, and stay ahead of the competition.
If you’re interested in learning more about how Liquid Bubble can help your business thrive in the online world, check out our ecommerce portfolio here.
