e-commerce website

7 Pros of Hiring an Ecommerce Consultant for Your Business

The e-commerce industry is developing rapidly, with new trends and technologies emerging daily. To keep up with the industry’s competition and sustain a solid online presence, businesses must adapt and evolve. One of the most powerful techniques to achieve this is by hiring an e-commerce consultant. These professionals have the knowledge and experience to help businesses thrive in this ever-changing landscape. 

In this blog post, we’ll discuss the significant benefits of hiring an e-commerce consultant for your business.

1. Expertise in E-commerce Strategy

E-commerce consultants have extensive knowledge of online retail and digital marketing. They understand the latest trends, tools, and technologies to boost your business’s performance. 

By hiring an e-commerce consultant, you’ll gain access to their expertise, which can help you develop a comprehensive and effective strategy for your online store. They can analyse your business, identify areas for improvement, and suggest actionable steps to take to achieve your goals.

2. Time and Resource Efficiency

Running an e-commerce business involves juggling numerous tasks, such as managing inventory, fulfilling orders, and marketing. These responsibilities can be overwhelming, especially for small business owners needing a dedicated team to handle each aspect. 

By hiring an e-commerce consultant, you can delegate some of these tasks to a professional, freeing up your time to focus on other vital aspects of your business. This can contribute to increased efficiency and better overall online store management.

3. Personalised Solutions

Every e-commerce business is unique; what works for one may not necessarily work for another. E-commerce consultants understand this, and they tailor their services to meet the significant needs of your business. 

They take the time to figure out your goals, target audience, and existing processes before suggesting customised solutions. This personalised approach ensures you receive the most effective and relevant advice, leading to better results for your business.

4. Access to Industry Connections

E-commerce consultants often have a vast network of industry connections, which can be invaluable for your business. This may include contacts with suppliers, manufacturers, and other service providers that can help streamline your operations. 

By leveraging these connections, an e-commerce consultant can help you negotiate better deals, secure exclusive partnerships, and access resources that may not have been available otherwise.

5. Improved Conversion Rates

E-commerce consultants are experienced in optimising websites for conversions, which involves making changes that encourage visitors to complete a purchase. This may include improving product descriptions, optimising website design, and implementing effective marketing strategies. 

By working with a consultant to identify areas for improvement and implementing their suggestions, you can increase your conversion rate and boost sales.

6. Stay Ahead of the Competition

In the highly competitive world of e-commerce, staying ahead of your rivals is essential. E-commerce consultants constantly research and stay current with the latest trends and technologies. 

By hiring a consultant, you can access and use this knowledge to your advantage. They can assist you in identifying new market opportunities, adapting to industry changes, and implementing cutting-edge strategies to help you stay ahead of the competition.

7. Long-term Growth and Success

Hiring an e-commerce consultant is an investment in the future of your business. By implementing their advice and making the necessary changes, you can set your business on the path to long-term growth and success. 

E-commerce consultants can help you build a solid foundation for your online store, ensuring that you’re well-equipped to deal with the challenges and opportunities that come your way. As your business grows, a consultant can continue providing guidance and support, ensuring you’re always prepared to adapt and evolve.


Hiring an e-commerce consultant can be a game-changer for your business, providing valuable expertise, personalised solutions, and industry connections. Working with a consultant can improve your conversion rates, stay ahead of the competition, and set your business up for long-term growth. If you’re seeking to take your e-commerce business to the next level, consider investing in the services of an experienced e-commerce consultant.

Liquid Bubble is a leading digital consultancy firm providing comprehensive services to businesses in Nairobi and Kenya. With a strong focus on e-commerce, website and product development, custom integrations, CRM implementations, and consultancy and advisory services, we became a valuable partner for organisations seeking to enhance their digital presence and drive business growth. If you are a business proprietor or entrepreneur in Nairobi or Kenya looking for e-commerce consultants, do not hesitate to contact us today.