Its time to migrate to GA4

As businesses continue to adapt to the digital world, it’s important to stay up-to-date with the latest technology and tools to optimise performance. One tool that has become increasingly essential for tracking website analytics is Google Analytics. And now, it’s time to migrate to Google Analytics 4.

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Google Analytics 4 is the newest version of Google’s analytics platform, which offers a range of new features and capabilities that were not available in the previous version. These new features include cross-device tracking, improved data controls, and advanced machine learning capabilities.

One of the major benefits of Google Analytics 4 is the ability to track user behavior across different devices. This means that you can track a user’s journey from their desktop to their mobile device, and see how they interact with your website on each platform. This level of detail can help you optimise your website for different devices, which is becoming increasingly important as more and more users access the web on mobile devices.

Another benefit of Google Analytics 4 is the improved data controls. With this new version, you have more control over how data is collected, stored, and used. This is particularly important for businesses that collect sensitive data from their users, as it allows for greater transparency and security.

A comparison chart of Google Analytics 4 vs the previous version

Finally, Google Analytics 4 incorporates advanced machine learning capabilities, which can help you gain insights into user behavior and optimise your website accordingly. For example, the platform can identify patterns in user behavior and suggest ways to improve your website’s performance.

Overall, migrating to Google Analytics 4 is essential for any business that wants to stay ahead of the curve when it comes to website analytics. With its advanced features and capabilities, it can provide you with valuable insights into your users’ behavior and help you optimise your website for better performance.

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To learn more about how Liquid Bubble can help you migrate to Google Analytics 4 and optimise your website, visit our portfolio page or contact us today. And don’t forget to check out our blog for more insights and tips on digital marketing and website optimisation.