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Hiring an Ecommerce Consultant: Look for These 5 Features

E-commerce is booming worldwide, and Kenya is no exception. With the growing number of internet users and the rapid penetration of smartphones, more and more Kenyans are turning to online platforms for their shopping needs. This presents a significant opportunity for businesses looking to tap into the e-commerce market. However, to succeed in this competitive landscape, you need a robust e-commerce solution backed by expert guidance. That’s where e-commerce consultants come in.

E-commerce consultants play a crucial role in helping businesses navigate the complex world of online retail, ensuring a seamless transition and ongoing success. But with so many options out there, how do you choose the right one? Here are five essential features to look for when hiring an e-commerce consultant in Kenya.

1. Expertise and Experience

The first thing to consider when hiring an e-commerce consultant is their knowledge and experience in the industry. Look for professionals who have a proven track record of success in launching and managing e-commerce businesses. Ask for case studies, client testimonials, and references to gauge their level of expertise.

Additionally, ensure that the consultant has experience working with businesses similar to yours in terms of size, industry, and target audience. This will ensure that they can provide tailored solutions that cater to your unique needs and challenges.

2. Comprehensive Services

E-commerce is a multifaceted industry that encompasses various aspects, including website development, digital marketing, payment processing, and logistics management. Therefore, when hiring an e-commerce consultant, it’s essential to choose one that offers a comprehensive suite of services that cover all these areas.

A one-stop shop for e-commerce solutions not only saves you time and effort in coordinating with multiple vendors but also ensures that all elements of your online business are seamlessly integrated. This, in turn, leads to better efficiency, customer experience, and overall success.

3. Local Market Knowledge

While e-commerce is a global industry, it’s essential to remember that each market has its unique characteristics and challenges. In Kenya, for instance, factors such as internet connectivity, mobile payment adoption, and local consumer behaviour play a significant role in determining the success of an e-commerce venture.

Hiring an e-commerce consultant with in-depth knowledge of the Kenyan market can help you navigate these challenges effectively. They can guide you on how to tailor your offerings, marketing strategies, and user experience to resonate with the local audience and drive sales.

4. Ongoing Support and Training

Launching an e-commerce business is only the first step in the journey. To ensure long-term success, you need ongoing support and guidance to keep up with the ever-evolving industry trends, technologies, and consumer preferences.

When hiring an e-commerce consultant, choose one who offers ongoing support, training, and resources to help you stay ahead of the curve. This can include regular performance reviews, updates on industry trends, recommendations for improvements, and access to educational resources to help your team stay updated on the latest e-commerce best practices.

5. A Results-Driven Approach

Finally, when hiring an e-commerce consultant, you want someone who is focused on delivering tangible results for your business. This means choosing a consultant who sets clear objectives and key performance indicators (KPIs) for your project and works tirelessly to achieve them.

A results-oriented e-commerce consultant will not only provide you with the strategies and tools to build a successful online store but will also monitor the performance of your site and make data-driven recommendations for improvements. They should be able to demonstrate their commitment to your business’s success by providing you with regular reports on key metrics such as traffic, conversions, average order value, and customer retention.


Hiring the right e-commerce consultant can make all the difference in the success of your online business. By looking for these five features—expertise and experience, comprehensive services, local market knowledge, ongoing support, and a results-driven approach—you can ensure that you’re partnering with a professional who can help you navigate the complex world of e-commerce and achieve your goals. With the right consultant by your side, you can build a successful e-commerce business that meets the needs of your customers and drives revenue growth.

Are you looking for an e-commerce expert in Nairobi? Then look no further than Liquid Bubble! Our team of experienced professionals is dedicated to providing tailored e-commerce solutions that will take your business to the next level. Whether you’re looking to set up an online store, improve your website’s user experience, or boost your online visibility, we’ve got the expertise and the tools to make it happen. Don’t let your competitors steal the show—partner with us and let us help you dominate the e-commerce space! Contact us today to schedule a consultation!