Custom CRM

Enhance Business Productivity with Custom CRM Implementation from Liquid Bubble’s Digital Consultancy

In today’s highly competitive business environment, effective customer relationship management is vital for retaining customers, driving sales, and achieving sustainable growth. At the heart of successful customer relationship management lies a powerful, efficient, and customised Customer Relationship Management (CRM) system. CRM systems offer businesses a centralised platform to manage and streamline customer interactions, enabling them to deliver personalised experiences and maintain robust relationships. While there is an abundance of off-the-shelf CRM solutions available in the market, businesses often require tailor-made CRM systems that cater to their specific needs and industry specifications. This is where the expertise of a digital consultancy like Liquid Bubble can be invaluable. In this article, we will discuss the importance of custom CRM implementation for businesses in Nairobi and Kenya and showcase Liquid Bubble’s digital consultancy solutions to help you implement bespoke CRM systems that drive productivity and growth.

A custom CRM system is essential for businesses that require a tailored solution to meet their unique business requirements and industry demands. Off-the-shelf CRM solutions, while more affordable and readily available, may not provide the necessary flexibility and customisation options to address specific challenges or optimise business processes. By implementing a custom CRM system, businesses can benefit from a more accurate representation of their customer data, streamlined operations, and enhanced decision-making capabilities – all of which contribute to increased productivity and growth.

Liquid Bubble’s digital consultancy solutions offer expertise in custom CRM implementation, helping businesses in Nairobi and Kenya develop and configure CRM systems that cater to their specific needs and yield maximum benefits. With extensive industry knowledge and a proven track record, Liquid Bubble is well-positioned to support businesses throughout the CRM implementation process, from initial planning and development to integration and optimisation.

Importance of Custom CRM Implementation for Businesses

  1. Personalised Customer Experiences: A custom CRM system enables businesses to create highly personalised experiences for their customers by capturing unique customer data and preferences, allowing them to tailor content, offers, and communication strategies more effectively.
  2. Streamlined Operations: Custom CRM systems help businesses streamline their processes by automating routine tasks and consolidating customer data into a single, unified platform, significantly reducing manual workload and improving operational efficiency.
  3. Enhanced Decision-Making: With a custom CRM that caters to specific business needs and industry requirements, businesses can more accurately analyse customer data and gain valuable insights, enabling them to make informed, data-driven decisions.
  4. Scalability and Flexibility: Custom CRM systems offer greater flexibility and scalability, allowing businesses to easily adapt and expand their systems as the organisation grows or their needs evolve.

Key Features of an Effective Custom CRM Solution

  1. Customised Dashboards and Reporting: An efficient custom CRM solution should include customisable dashboards and reporting features that enable businesses to access and monitor relevant data, metrics, and KPIs in real time, providing them with a comprehensive overview of their customer relationships and business performance.
  2. Seamless Integrations: A successful custom CRM system should easily integrate with a business’s existing software and tools, such as marketing automation, sales platforms, and ERP systems, ensuring a cohesive and streamlined data flow throughout the organisation.
  3. Automated Workflows: Robust custom CRM solutions should include features for automating repetitive tasks and processes, such as lead nurturing, email marketing, and task management, freeing up time and resources for businesses to focus on more strategic initiatives.
  4. Data Security and Compliance: It is vital for custom CRM systems to ensure robust data security measures, protect sensitive customer information, and comply with relevant data protection regulations, such as the General Data Protection Regulation (GDPR) and Kenya’s Data Protection Act.

Liquid Bubble’s Expertise in Custom CRM Implementation

  1. CRM Solution Assessment and Selection: Liquid Bubble’s digital consultancy team works closely with businesses to assess their specific needs, industry requirements, and goals before identifying and selecting the most suitable CRM solution.
  2. Customisation and Configuration: Our expert consultants collaborate with businesses to customise and configure the selected CRM solution, ensuring that it meets their unique requirements and offers the desired functionalities and features.
  3. Integration with Existing Systems: Liquid Bubble’s team also assists businesses in integrating their custom CRM solution with their existing software and tools, streamlining data sharing and enhancing operational efficiency.
  4. Training and Support: We provide comprehensive training and support to ensure that businesses can effectively use and manage their custom CRM solution, helping them maximise the benefits of their investment.

Tips for Ensuring a Seamless Custom CRM Implementation Process

  1. Set Clear Goals and Objectives: Before embarking on a custom CRM implementation, businesses should establish clear goals and objectives to guide the project and ensure that the final solution meets their specific needs.
  2. Define the Project Scope: Develop a well-defined project scope documenting the key tasks and deliverables, as well as assigning roles and responsibilities to ensure smooth project management and execution.
  3. Involve Key Stakeholders: Engage key stakeholders from various departments, such as sales, marketing, and customer service, in the CRM implementation process to ensure that the solution caters to their unique requirements and fosters cross-functional collaboration.
  4. Test and Iterate: Conduct thorough testing and validation of the custom CRM solution before deployment to identify and address any potential issues or areas for improvement.


Implementing a custom CRM solution can significantly enhance a business’s productivity, customer relationship management, and overall growth potential. As the leader of digital marketing in Nairobi and Kenya, Liquid Bubble offers expert services in custom CRM implementation to help businesses adapt, configure, and optimise their CRM systems to suit their unique requirements and industry needs. By partnering with Liquid Bubble, businesses can leverage our extensive industry expertise and proven track record to streamline their operations and enjoy the myriad benefits that custom CRM solutions provide.

Are you ready to transform your business with a custom CRM solution tailored to your needs? Contact Liquid Bubble’s digital consultancy team today to discover how we can help you enhance productivity and drive growth with our custom CRM implementation services.