Ecommerce in Kenya: A Guide to Building and Growing Your Online Business
Are you a business looking to expand your business online? If so, you’ve come to the right place. In this post, we’ll explore the ecommerce landscape in Kenya and provide you with tips and tricks for building and growing your online business.
At Liquid Bubble, we specialize in building ecommerce websites using platforms such as WooCommerce and Shopify. Our expertise and experience have helped businesses across Kenya and UK reach new heights of success online.
Ecommerce in Kenya: The Landscape
Kenya’s ecommerce industry has experienced tremendous growth in recent years, thanks to the country’s increasing internet penetration rate and a growing middle class. According to a report by the Communications Authority of Kenya, the country’s internet penetration rate stood at 87.2% in 2020, up from 78.9% in 2019. This growth has led to a surge in online shopping, with Kenyans increasingly turning to ecommerce platforms to purchase goods and services.
However, despite the growth in the industry, there are still significant challenges that ecommerce businesses in Kenya face. These challenges include limited access to payment options, poor logistics infrastructure, and a lack of trust in online transactions.
Tips for Building a Successful Ecommerce Business in Kenya
Choose the Right Platform
When building your ecommerce website, it’s essential to choose the right platform that suits your business needs. At Liquid Bubble, we recommend using WooCommerce or Shopify, as they offer a range of features and customisation options that can help you create a unique online store.
Invest in a User-Friendly Design
Your ecommerce website’s design is crucial in attracting and retaining customers. A user-friendly design that is easy to navigate can significantly impact your website’s conversion rates. At Liquid Bubble, we create designs that are visually appealing and optimized for conversion.
Optimise Your Website for Search Engines
Search engine optimization (SEO) is critical in driving organic traffic to your website. By optimizing your website for relevant keywords and creating high-quality content, you can increase your website’s visibility and attract potential customers. At Liquid Bubble, we have extensive experience in SEO and can help you optimize your ecommerce website for search engines.
Offer Multiple Payment Options
Limited access to payment options is one of the major challenges ecommerce businesses face in Kenya. To address this issue, you can offer multiple payment options to your customers, such as mobile money, credit/debit cards, and bank transfers. At Liquid Bubble, we can help you integrate various payment options into your ecommerce website.
Provide Excellent Customer Service
Providing excellent customer service is crucial in building trust with your customers and retaining them. Responding promptly to customer inquiries and resolving issues can go a long way in ensuring customer satisfaction.
In conclusion, ecommerce in Kenya has immense potential for growth, and businesses that invest in it can reap significant benefits. At Liquid Bubble, we can help you build and grow your online business by creating a user-friendly ecommerce website optimized for search engines and conversion. Contact us today to learn more about our ecommerce solutions and how we can help your business thrive online.
If you’re interested in seeing some of our ecommerce website builds, visit our ecommerce portfolio here.