ecommerce web development

6 Factors That Can Optimise Your E-commerce Site for Growth

Launching an e-commerce website is an excellent digital marketing strategy to target wider audiences and increase sales. This marketing tool lets you streamline business operations, reduce overhead costs, and simplify purchases. It can also help you reach a wider audience and boost sales, thanks to the steady rise of online shopping. 

However, creating a compelling website goes beyond offering quality products to your buyers. You must also work with an e-commerce expert to optimise your marketing tool to drive growth, revenue, profitability, and visibility. Otherwise, you’ll miss many opportunities and have a bad reputation. 

If you want to succeed in the ever-competitive business landscape, this article will enumerate crucial factors that can help you optimise your marketing tool for growth.

1. Incoming Trends

Customers want a personalised buying experience, as it helps them save time, is more relevant, builds trust and loyalty, and can create an emotional connection between the brand and the buyer. You can give them a memorable experience by consulting an e-commerce expert and investing in Artificial Intelligence (AI) tools. 

They allow organisations to efficiently and effectively tailor their services to meet their customers’ interests and needs. These tools can also personalise the e-commerce experiences through chatbots, dynamic pricing, giving product recommendations, and sending personalised email marketing campaigns. 

2. User Experience

Regardless of your company’s product, you must prioritise creating an excellent user experience (UX) for your customers to succeed in e-commerce. This essential step means letting e-commerce experts design a website that’s easy to use and visually attractive, providing customers with a stress-free and efficient shopping experience. 

You can optimise your e-commerce website’s user experience by streamlining navigation, simplifying the checkout process, using high-quality visuals and designs, and prioritising mobile optimisation. 

3. Search Engine Optimisation

Search engine optimisation (SEO) means optimising a website to help it rank higher in search engine results pages (SERPs). This digital marketing tactic also means changing your website’s content, structure, and coding to make it more attractive to search engines, eventually increasing your visibility and helping you target the right market. Moreover, it’s a cost-effective way to drive traffic to your site. 

You can optimise your e-commerce website for SEO by researching keywords, strategically using keywords in on-page content, and building high-quality backlinks. You must also ensure your site is mobile-friendly and monitor and analyse your site’s SEO performance with tools like Google Analytics. Moreover, work with a reputable e-commerce expert if you need help with this marketing strategy. 

4. Mobile Optimisation

While you may have a quality design or compelling products, you can’t enjoy business success when you don’t optimise your website for mobile users. This step is especially crucial, as most customers use their phones to search for what products they need and answer their questions. 

You can optimise your e-commerce website for mobile devices, using responsive design and optimising images and videos for mobile users. You should also let an e-commerce expert help you streamline site navigation and simplify forms and checkout processes. 

5. Site Speed

Site speed measures how fast a website can load its web pages on a browser and is crucial in e-commerce success. A slow-loading website can discourage potential customers from purchasing and result in abandoned carts. You can improve your e-commerce website’s speed by optimising images, using a content delivery network (CDN), enabling caching, and minimising HTTP requests. 

6. Marketing Strategies

Consulting an e-commerce expert and implementing a successful digital marketing strategy is crucial to driving traffic, leads, and sales. You can optimise your e-commerce website’s marketing tactics using email, social media, content, affiliate, and pay-per-click (PPC) advertising. 


All e-commerce websites deserve to succeed, especially in today’s competitive business world. You can optimise your website for growth and profitability by understanding the current technological trends, implementing a successful marketing strategy, and consulting a professional e-commerce expert. 

If your website needs assistance with digital marketing in Nairobi, let Liquid Bubble help! We provide businesses with professional services to set them up for success. Let’s talk now!